At the height of the first Covid outbreak in 2019, Oscar-nominated producer Sol Guy and James Walton funded over 160 artists with 1.6 million U.S. dollars to create culture-shifting media projects in response to Cooke's "Survivors Guide to Earth in 6 steps” booklet.

At Sol’s urging, seeing strong potential for wide-scale cultural transformation, Cooke began development on a feature film (almost complete) and media platform.